Website strategy, creative optimization, SEO, product launches, media landing pages, customer insights, and content strategy for acura.com.
Responsive design / mobile web with multiple break-points.
Acura.com
Author Archives: isaacgolino
Surface.com
Strategy, creative optimization, media optimization, re-platform roadmap, personalization, Help Me Choose feature, and product refresh for Surface.com website.
SCE.com
Website strategy, analytics, optimization, content strategy, re-platform roadmap.
Qualcomm.com
Website strategy, personalization, technology re-platform, experience, brand strategy, globalization, and customer insights.
Optum.com
Portal consolidation strategy and customer research for Optum.com redesign.
Planning Tools
i-MiEV Mobile Infographics
Mitsubishi Motors – Site Redesign Proposal
SCE Marketing Strategy
Mazdausa.com Site Refresh
Mazdausa.com Creative & UI Exploration, for The Garage Team Mazda.
Mazda5 Launch
Micro Site, Facebook tab, SEM, and CRM campaign for Mazda 5 in US, Canada, and Mexico.
Merrill Lynch – Dashboard Exploration
Schematic Brand
The assignment: Refresh the visual identity for Schematic, a NY based Digital Agency.
Target.com
The assignment: Redesign the Target homepage to optimize e-commerce performance, using multivariate testing.
Dell Digital AOR Proposal
The assignment: Pitch Dell on a new e-commerce site and digital marketing.
Nissan Sentra Ad Pod
Schematic.com
The assignment: Redesign and launch the site experience for Schematic while refining the brand and agency positioning.
ABC Full Episode Player
The Lake House Expandable Ad
The assignment: Develop the rich media advertising campaign for the movie The Lake House.
Starz Networks
The assignment: Create the identity and interface for the Starz Vongo desktop application.
Ocean’s Twelve Theatrical Web Site
The assignment: Develop the full digital marketing campaign for Ocean’s Twelve, including web site, advertising, online contest, and DVD site.
ShareServer Extranet
The assignment: Design and develop a client extranet for The Content Project interactive agency.
Content Project Redesign
The assignment: Concept, design, and launch a new web site for The Content Project.
AVP Pitch
The assignment: Proposal to Association of Volleyball Professionals for a web site redesign.
Isaac Golino, VP Marketing. I'm obsessed with brands, data, and human insight. 