Website strategy, creative optimization, SEO, product launches, media landing pages, customer insights, and content strategy for acura.com.

Responsive design / mobile web with multiple break-points.

Strategy, creative optimization, media optimization, re-platform roadmap, personalization, Help Me Choose feature, and product refresh for Surface.com website.

Website strategy, analytics, optimization, content strategy, re-platform roadmap.

Website strategy, personalization, technology re-platform, experience, brand strategy, globalization, and customer insights.

Portal consolidation strategy and customer research for Optum.com redesign.